Group Asks FTC to Halt Your Baby Can Read Ads

By: DAVID CRARY - AP National Writer
By: DAVID CRARY - AP National Writer

An advocacy group is asking the Federal Trade Commission to halt ads for a widely promoted product line called Your Baby Can Read, saying the claims of teaching infants to read are false and deceptive.

The complaint was filed Tuesday by the Boston-based Campaign for a Commercial-Free Childhood, which has led a series of campaigns against what critics call the "genius baby" industry.

Your Baby Can Read, which consists of interrelated videos, flash cards and books, was developed in the late 1990s. More than one million families have used the product since then, according to the California company that advertises it extensively on TV, at exhibitions, and on its own website, Facebook page and YouTube channel.

The company says many parents have been highly satisfied with the product.

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