Holiday Shopping Comparison

By: James Jackson Email
By: James Jackson Email

For last minute shoppers in the Valley, the last minute has come, but how does this year compare to last year's shopping?

Shopping malls are buzzing full of activity as people scramble to finish their holiday shopping. With just days before Christmas, the countdown has begun.

But some say, when it comes to budgeting for their holiday gifts, this year is a little different from other years as far as much they're willing to spend.

"I really did good budgeting my money and everything. I think I did pretty good. Yeah I think I did pretty good," says Michael Brooks of Staunton.

It's the reduction in spending that has analysts worried about the success of this year's holiday season.

"It's not only the fact that it is the last minute to shop. It's the fact that the season has been difficult. So there is a lot of pressure on everybody," says retail analyst Wendy Liebmann.

Retailers hope to combat the slow down with sales and by lowering prices. Analysts say mall traffic is down as much as 14 percent from 2006.

"The sales have been great. Coupons have been great. It really helped with the sales. So I think I did real well this year," comments shopper Bonnie Canterbury.


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