Thursday is the day for lovers to show their feelings, but many are having to juggle how much to spend. Consumers are going all out this year for their loved ones with candy, cards and flowers.
Shopper Mike Wood says, "Just purchased a sweater for my wife and planning on buying some flowers."
Spending some cash seems to alright despite economic concerns.
Resident Rachel Kohler adds, "It wasn't exactly a cheap thing. I got it down at the Dragon's Hoard, but I did before and it was kind of important to get him something, especially because he got me something."
Florist Margaret Straw understands the economy has been in a slump. She says Thursday will be the busiest day of the year for her, almost making up for the not so good days.
"We've taken a lot of orders over the phone, a lot of orders from people that have come in, and tomorrow when we come in, the phones will be ringing off the hook," says Straw.
She says Valentine's Day is one day you can count on consumers spending money.
Straw adds, "Same amount as last year, if not more. They're still buying roses. I don't see any difference in anything we've sold last year and what we've sold this year."
However, some people are facing price limitations this year, because many are feeling the pinch on their wallets.
Wood says, "I have not spend as much money this year as last year. Things are tight in my business too. I'm a contractor but I still think it's that important even if it's just a card."
No matter how much or little you spend, it will all help a flagging economy while bringing some smiles to area homes.