2013 Apple Blossom Festival Theme Revealed

By: Hattie Cheek
By: Hattie Cheek

It may only be November, but the City of Winchester is already getting ready for the 2013 Apple Blossom Festival.

With those preparations comes the choosing of this year's theme: "Love To Bloom."

This year's theme already has people talking, including the leaders of the festival who say, this year's theme has become one of the most important parts of the Apple Blossom Festival.

Lou Ann Thompson is the President of The Shenandoah Apple Blossom Festival. She says she's worked with the festival since 1974.

"It's a bonding time, it's a unifying time, it's great," says Thompson.

Thompson says the themes for the Apple Blossom Festival just keep getting better.

"I love them all, and I always think to myself, 'How is that going to be topped?' and they always do," says Thompson.

It's up to a committee of about eight people from different departments of the festival to decide what the theme will be for each year.

John Rosenberger is the Shenandoah Apple Blossom Executive Director. "We can usually tell pretty quickly that it's one or two ideas that kind of resonate and the others aren't resonating," says Rosenberger.

He says when the committee started making themes, they didn't really know where they were going with it. It took off on it's own. Now, there is a logo that goes everywhere. It turns out, the design is harder to agree on than the theme itself.

"Which pink is the right pink, and which green is the right green and which font is the right font," says Rosenberger.

For the past ten years, Erik Zimmerman has helped to create the logo for The Apple Blossom Festival.

"In this case, we picked out a lot of photographs that say, "Love To Bloom." I'll showcase it to the committee, and we will go back and forth and tweak it a little bit. It's a process of a lot of work, and photoshop, and positioning all the images together and making it as one unit," says Zimmerman.

Zimmerman says, in the end It's all about how folks "Love to Bloom."

Festival officials says it takes a few months to get everything together, but for them, it's always worth it.


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