New Media and the Campaign

By: Shane Symolon Email
By: Shane Symolon Email

As the presidential candidates continue to battle for their parties' nominations, people may be seeing just as much website to website campaigning as door to door.

"I am really into Facebook," says Bridgewater College student Meggie Lamb.

She says she gets invites to and sees applications on MySpace and Facebook all the time.

"Definitely a lot of Facebook entries and clubs that a lot of people join, thousands of people join," says Lamb.

Bridgewater College political science professor David McQuilkin says new media is becoming a big tool for candidates.

You can be a friend to Barak Obama on his Myspace page or join John McCain's group on Facebook. These resources even have videos. McQuilkin says these tactics are working.

"What we need to do in this political system that we have is to get these young people increasingly involved. They are very candidly technologically oriented. They are going to respond to these kind of technological innovations that candidates can use," says McQuilkin.

This kind of thing is not limited to the presidential candidates. Chris Saxman has a Facebook page that points to his website and Waynesboro City Council candidate Chris Graham calls his site an experiment to attract some new voters.

"The thought is the magical elixir is reaching out to young voters, those in their 20's and 30's. 'If only we can get them to come out and vote for our campaign,' I think a lot of people say. 'Then we would surely win the election,'" says Graham.

Experts say that we'll see even more online ads in the future, because such online groups are currently very cheap to run.


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