The nation's number two electronics retailer says its stores are extending returns of high definition DVD players.
The decision by Circuit City comes in response to Toshiba Corporation's announcement that it will cease production of HD DVD players and discs due to high competition with Blu-ray technology.
Blu-ray delivers crisp, clear pictures and sound on high-definition televisions and has received backing from Sony Pictures, the Walt Disney Company, Warner Brothers Entertainment and News Corporation's Twentieth Century Fox.
Circuit City will now give customers more than the normal 30 days to return HD DVD players and discs.
"A lot of people weren't aware that Blu-ray was going to be taking over," says Circuit City employee Jason Correa. "We have extended it to 90 days as a company. What we'll do for the customer is give them a store credit."
Customers can return the high-def movies only if they are unopened.