Cable Company to Broadcast Profiles of Missing Children

By: WCAV
By: WCAV

Comcast digital video customers and other consumers in Charlottesville now have a new way to help law enforcement bring missing kids home.

Comcast, in partnership with the National Center for Missing & Exploited Children, has announced a first-of-its-kind public service initiative that makes video profiles of missing children available to Comcast digital video customers On Demand.

The profiles will also be available to customers and consumers online, providing them the opportunity to report tips if they have any information.

"The best way to help find a missing child is to get the message out as broadly as possible," says Ernie Allen, President and NCMEC CEO. "Our partnership with Comcast enables us to reach millions of homes across the country we may not otherwise reach and empowers viewers with the resources they need to help solve cases."

Comcast's Missing Kids On Demand and online chronicles missing child cases from across the nation.

For example, one of the profiles currently available covers the case of 19-year-old Samantha Clarke, of Orange, who went missing on September 13, 2010.

Each video provides relevant details about the child's case, including the name of the missing child, city of the disappearance, possible whereabouts, likely abductors and photos.

"Our On Demand and online platforms have a strong track record of helping raise awareness for important issues," says Diana Kerekes, Vice President Entertainment Services, Comcast. "We've seen real success with other public service initiatives available on our platforms such as Police Blotter and the Pink Ribbon Campaign, and we hope this partnership can help drive awareness of missing children and the efforts of the National Center for Missing & Exploited Children and law enforcement."

During the airing of each profile, NCMEC's toll-free 24-hour national missing children's hotline (800-843-5678) will be displayed on the bottom of the profile.


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