Disney says its programming will no longer be sponsored by junk food.
The Walt Disney Co. says it plans to ban such ads for its TV channels, radio stations and websites intended for children. That means kids watching Saturday morning cartoons on the company's ABC network will no longer see ads for fast foods and sugary cereals that don't meet Disney's nutrition standards.
The guidelines won't go into effect until 2015 because of existing advertising agreements.
Disney isn't the first company to pledge to police marketing aimed at children.
In 2006, the Better Business Bureau and major food companies launched the Children's Food and Beverage Advertising Initiative, which is intended to encourage healthier food choices.