The garland is still up, but the signs, the ones proclaiming extended Sunday shopping hours, are down.
"We started in October," said Kimberly Watters of Staunton Downtown Development. "Because of the new businesses we have and the business going well with the trolleys, we thought we'd give it a try."
Usually, downtown shops don't extend hours until further into the holiday shopping season.
"We had about 40 open for the fourth quarter. People seemed to be really receptive to that," said Watters.
In terms of profits, shop owners say the extra hours were worth it.
"It went pretty well," said Don Wilson of Pen and Paper. "We had some slower Sundays but we had some very good Sundays. And I think it's good for downtown."
"We found it to be very profitable," said Linda Hanna, owner of The Emporium. "We had some really, really good Sundays."
"It showed that I did make money each Sunday," said Caroline Miller, owner of Honeysuckle Mill. "It was worthwhile being here."
"We wanted to find out if people would come downtown, and they definitely did. It was sort of an experiment in making some changes."
Although the experiment proved successful, don't expect the Sunday hours to continue - at least not anytime soon. The seven-day work weeks can be hard on many small business owners.