It's no secret; more restaurants means more money for city of Staunton.
"We get six percent of revenue from every restaurant and prepared meal in the city of Staunton," says city manager Bob Stripling.
That brought in more than $1.7 million to the city last year. This year, Staunton wants more than that.
"We got some great downtown restaurants and we would like more and we also see opportunities out near the interstate for chain restaurants or non-chain restaurants," says Stripling.
But it's easier said than done. Each restaurant has certain criteria that need to be met.
"We actually get information on which restaurants are looking for what population density and what average income to see if we can meet those criteria" says Stripling.
But Staunton has other draws that could help attract new business.
"One of the things we try to sell is the fact that particularly out on Richmond Road and Greenville Avenue is the I-81 and I-64 intersection," says Stripling. "We have hundreds and thousands of people going up and down those intersections every day."
The more money those people drop on restaurants in Staunton, means less you have to pay come tax time.
"What we're trying to do is to reduce the burden of the family home owner and try to get taxes from other areas," says Stripling.
The city is already receiving interest in these early stages of the recruitment process.