Restaurant Sees Increase in Business on Mother's Day

By: Estephany Escobar Email
By: Estephany Escobar Email

HARRISONBURG, Va. -- Several business in the area made some extra money due to the amount of families celebrating Mother's Day on Sunday.

The National Retail Federation estimated consumers to spend on average $170, which is 11 percent higher than in 2012.

At L'Italia, manager Teresa Hammer said customers started walking in as soon as the restaurant opened at 11 a.m.

She said nearly 75 people came in for brunch, which is close to the 120 capacity of the restaurant.

In addition, she said she saw an increase in business in comparison to 2012.

Mother's Day is an opportunity to increase sales and bring in new customers, according to Hammer.

"I think it's good from a business stand point to have families come in here so people realize that they could perhaps come more just than Mother's Day with the family. That we are still kid friendly even if it is a nicer restaurant," said Hammer.

She said customers do not spend a specific amount on average. On a meal, a person could spend from $18 to $30.

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