They may not be giving away free samples, but next year folks on the East Coast can expect fresher beer from Coors. That's thanks to the new brewery at Coors Brewing Company in Elkton. They're only nine away from having all 40 fermenting tanks up and now the tedious work begins. When Coors opened in Elkton 21 years ago, there was already talk of making it a brewery, but some are glad they decided to wait. "The technology has changed and what we're doing today is nothing like what we would have built and in fact it's just far more modern and efficient to do it this way that we're going to have a far greater facility than we would have had if we had just moved forward in the beginning," says Mark Dwyer, site project manager. These fermenters were built in Germany and represent cutting edge brewing technology. "You move from being a strategically relevant packaging operation to a fundamentally important brewing part of the Coors Brewing Company," says Start-up Coordinator Andy Pickerell. Once all the tanks are in place in the next 10 days, the harder work begins. "There's actually more work associated with the piping and the electrical to be done after the fact than there is actually to the setting and the fermenters," says Dwyer. In case you're wondering why they've chosen Elkton, Virginia as a brewing location. "We're using very fine artisan well water, from the Shenandoah Valley." Production is expected to start at the beginning of next year. An interesting fact, one of the beer tanks produces 88-thousand cases of beer per cycle.