Got Milk? The Mall Does

By: Erin Tate
By: Erin Tate

Blending tasty treats and family fun, the Valley Mall is celebrating its second annual Dairy Day. For the kids, it's a chance to learn where milk comes from. For others, it's a chance to sample the latest dairy products on store shelves.

"Tastes like ice cream, like vanilla ice cream. It's very good," said one passer-by.

But for Tina Horn and her family, the event is a way to promote the business. "Times have changed but the basics are the same. Dairying is a good way of life," she says.

It's a "hard" way of life, too. Brandon is only eight, but he helps out on the farm.

"I feed calves, help milk, that's all," he says.

Kelsey Morris lives on a dairy farm, too. She's encouraging people to try milk's newest flavors.

"I like the cookies and cream milkshake," she says.

The dairy industry has mixed things up, offering a nutritional variety of tastes in convenient plastic bottles. It's a marketing ploy to attract more kids to the importance of calcium, vitamin D and phosphorus. They know milk does a body good.

"Milk helps build strong bones," says 12-year old Claire Downey.

But studies show most teens stop drinking milk when they need it the most. The new sweet treats are a way to change that statistic. And the "got milk?" slogan is a good reminder.

The U.S. Department of Agriculture says 9 out of 10 girls and 7 out of 10 boys don't get enough calcium. Extended Web Coverage

Benefits of Milk

  • Because milk is approximately 90 percent water, it quenches your thirst and can help prevent you from becoming dehydrated.

  • Milk's carbohydrates help fuel your muscles.

  • Calcium may also play a role in promoting normal blood pressure, an important element for an active lifestyle.

  • Milk is a great source of calcium, and it helps you build and maintain strong bones.

  • In order to keep your bones and body healthy, you should get the amount of calcium found in at least three 8 fl oz glasses of milk a day.

  • Some studies show that getting adequate calcium may help reduce the risk of high blood pressure.

  • Ninety percent of adult women aren't getting enough calcium.

  • Eighty-five percent of teen girls are not receiving enough.

  • And sixty percent of adult men are not getting the right amount of calcium.

Source: ( Got Milk? Web site)

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