Blending tasty treats and family fun, the Valley Mall is celebrating its second annual Dairy Day. For the kids, it's a chance to learn where milk comes from. For others, it's a chance to sample the latest dairy products on store shelves.
"Tastes like ice cream, like vanilla ice cream. It's very good," said one passer-by.
But for Tina Horn and her family, the event is a way to promote the business. "Times have changed but the basics are the same. Dairying is a good way of life," she says.
It's a "hard" way of life, too. Brandon is only eight, but he helps out on the farm.
"I feed calves, help milk, that's all," he says.
Kelsey Morris lives on a dairy farm, too. She's encouraging people to try milk's newest flavors.
"I like the cookies and cream milkshake," she says.
The dairy industry has mixed things up, offering a nutritional variety of tastes in convenient plastic bottles. It's a marketing ploy to attract more kids to the importance of calcium, vitamin D and phosphorus. They know milk does a body good.
"Milk helps build strong bones," says 12-year old Claire Downey.
But studies show most teens stop drinking milk when they need it the most. The new sweet treats are a way to change that statistic. And the "got milk?" slogan is a good reminder.
The U.S. Department of Agriculture says 9 out of 10 girls and 7 out of 10 boys don't get enough calcium.
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Benefits of Milk
Source: http://www.whymilk.com ( Got Milk? Web site)