As early as August, Harrisonburg will allow advertisements to be put on the inside and outside of city transit buses. Officials have looked into the ad displays before, but they say now is the right time to introduce them to the community.
Increasing fuel prices and budget restrictions have driven the public transportation department to consider bringing the bus ads to town.
Director Reggie Smith predicts the advertisements will bring in about $30,000 next year.
"Local government. State government. Money's tight all around, all the time. This is a revenue source the city transit can take advantage of," Smith explains.
The ads will sell for about $200 a month. There are several restrictions -politicians, cigarettes or alcohol cannot be advertised.