You won't be getting PETA's latest message.
People for the Ethical Treatment of Animals wanted to put this billboard up in Harrisonburg, protesting the new Petco store. But the advertising agency, Viacom Outdoors, rejected the message.
PETA claims Petco has a number of animal cruelty problems. They say they're angry, but they won't give up. They're planning a demonstration at the store's grand opening Saturday.