Waynesboro is a city with a plan to bring in new business, but not just any kind of business. City leaders want to create not only new businesses, but a new identity for Waynesboro.
Much like Farmville's Greenfront district, city leaders want Waynesboro to be a home furnishings mecca. To the 35 such businesses they have now, they would add many, many more. They want to entice both residents and travelers to stop and shop.
According to Waynesboro City Manager Doug Walker it may take time, but the city will establish itself as a leader in home furnishings.
According to Walker, "You create the aesthetic, and you market the businesses, and you brand yourself as a destination place for home furnishing businesses."
Agreeing that "location is everything," city leaders are banking on Waynesboro's I-64 / I-81 exits as their key advantage. The city has strategic enterprise zone incentives already in place. Leaders say they expect more announcements in the coming months.