As "Sesame Street" toys roll off the factory line in China, more than just Elmo's bug-eyes will be watching.
The nonprofit company behind the show's cast of characters says it will send auditors to factories, ports and stores. They will check for lead and other problems in the toys.
The announcement from Sesame Workshop comes as the toy industry acknowledges that recent recalls of imported toys for lead and other hazards mean it must do more in terms of safety.
Last month, Mattel recalled nearly a million toys, including 400,000 Sesame Workshop-licensed toys, because of lead contamination.
About 80 percent of the $22 billion in toys sold each year are imported from China.