American Eagle Generates Buzz with Latest Ad Campaign

By: Charles House II Email
By: Charles House II Email

STAUNTON -- An American Eagle ad campaign that shows models who have not been retouched or altered is getting a lot of people talking.

The campaign uses the hashtag #Aeriereal, and social media has taken to the ads in a variety of ways. Some support their approach to realistic beauty, while others say it isn't enough. We spoke to a Mary Baldwin group, who told us that a more realistic approach to advertising images would be healthier for young women.

"You don't have to look like what they make you feel like you have to look like. And I think little girls see that more nowadays, and it's like, 'when I grow up, I want to look like her,' and then reality hits them, and that's when you have other issues to deal with," said Rashara Toney of the Mary Baldwin Inner Beauty Alliance.

The group also said the models do not vary enough to reflect the appearances of real women but added that such advertising is a start to a bigger movement. is happy to provide a forum for commenting and discussion. Please respect and abide by the house rules:

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