STAUNTON, Va. -- Staunton Jams rocked Beverly Street all day on Saturday. But it was more than just music. The big block party can be big for local shops' bottom lines.
Even as part of the street is closed off for cars, plenty of foot traffic kept Beverly busy, packing a section of the city for Staunton Jams.
"[You] meet a lot of friends in the street you haven't seen for awhile," said Danny McGane, who was at Staunton Jams for the first time. "Everyone comes laid back and has a good time. A real good time."
Saturday's bi-annual block party brings a lot of people to the streets of downtown Staunton. Businesses there say the exposure Staunton Jams brings is music to their ears.
Inside Queen City Marketplace, Andrew Bevins said they had a lot of customers, and it was a good day for sales.
"Even if they don't buy anything, they know that it's here and they'll come back," Bevins said. "A lot of people walking the streets right now never knew this store existed. Even though we've been here for quite some time, that's still the case. We try to get the word out. Things like this, Staunton Jams... I mean, people are out walking back and forth, and they're obviously going to see you at some point."
For those who come to the big party, that is a big part of what it is all about.
"[There are] a lot of good deals going on right now, a lot of vendors are here, a lot of good sales," McGane said. "And if you're built like me, there's a lot of good food here."
Now that's a recipe for jamming - on the stage, by the streets and in the stores.
If you missed Staunton Jams this time around, it will be back again in September.
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