Businesses See Sales Boost during Easter Weekend

HARRISONBURG, Va. (WHSV) -- Businesses in downtown Harrisonburg are benefiting from a boost in sales. Easter visitors and services on Sundays are two reasons for the increase.

At Jack Brown's Beer and Burger Joint, along with other local restaurants, people showed up for brunch specials after their morning Easter plans. Kline's Dairy Bar and other restaurants in the downtown area also saw plenty of visitors.

Workers at Jack Brown's said a beer release at their restaurant was another draw.

"A little bit busier than years past. I think the weather helped a little bit too. A lot of just things going on downtown people just know they can come and park and [have] a lot of different options just very close by, so just makes it very easy," said Aaron Ludwig, the owner of Jack Brown's.

Ludwig said another reason for a crowd downtown is that many restaurants actually stayed open because of Easter.


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