'Cash Mob' Helps Woman Shutting Down Her Business

By: Estephany Escobar Email
By: Estephany Escobar Email

HARRISONBURG, Va.--- On Saturday, members of Virginia Organizing shopped at a local convenience store all at once to help a woman shutting down her business.

Soledad Reyes just opened ' La Veracruzana,' a local convenience store in Harrisonburg, a year ago.

"I thought the store was going to bring my family peace and help me support my children. But I think it brought us more problems," said Reyes.

She admits she is an undocumented immigrant and may be deported. The mother of five said this is one of the reasons she decided to shut down her store.

"I don't want that because of this, I would lose something else. I prefer closing down my business," said Reyes.

According to Reyes, she still has $3,000 worth of merchandise and two fridges that cost nearly $7,000.

On their own, Virginia Organizing decide to help Reyes with a 'cash mob,' an event where a large group of people support local businesses by spending their money there.

Some members spent as little as $7, others spent more then $100.

Member Kiersten Rossetto who shopped for products at the store said every little bit can make a difference.

"It's important that she is supported even though that she is leaving the business because it takes a lot to close down a business as well so even doing that a little easier for her," said Rossetto.

For Reyes, it will be easier closing her shop with less on her plate.

"They have helped me to sell my products so I don't have to keep them. I am very thankful," said Reyes.

Reyes has to empty her business by Monday. She said if she does not sell her products and fridges, she will advertise them on the paper.


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