HARRISONBURG, Va. (WHSV) -- With so much shopping taking place at Christmas time, how dependent are stores on Christmas customers to stay alive?
Managers at the Valley Mall said this is their busiest time of the year.
In fact, from Thanksgiving until New Year's Day, retailers make more than 40 percent of their sales.
Daniel Martin, the senior property manager at the Valley Mall, said having major anchors like Dick's Sporting Goods and Belk are a big help in keeping traffic coming through the door.
Their goal now is to bring in smaller retailers to keep people shopping all year round.
Anthony Hammer is not a big shopper, but visited the mall Friday because he wanted to search for after-Christmas steals.
"After Christmas there are the best deals, exchanges are good too. I come out to exchange things that don't fit me or things that maybe I didn't like for Christmas," said Hammer.
Managers at the Valley Mall said there has also been a big push to bring in more family activities to keep shoppers coming throughout the year, like trampolines photo booths or kiddie rides.
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