STAUNTON--- Coffee drinkers may already notice their wallets getting a little lighter. Coffee prices have doubled since last year, with a severe drought in Brazil being blamed for the increase.
Brazil produces around a third of the world's coffee, and some drinker's favorite roasts. The increase may mean little to big chains, but local shops are going to be the most affected. We spoke with coffee drinkers at Staunton Coffee and Tea. Many customers consider the cost of a cup like an admission fee. They are paying for atmosphere and quality.
"Part of that ritual is to get my cup of coffee, so if the price went up I probably wouldn't even notice it," said Kevin Postupack, an author working on the final touches of his novel.
"I love the way they pour their espresso here and the way they pull their shots, so I don't mind paying what I pay here, but if the product isn't as good then I'm not going to pay," said Cyndi Kimmel, a grad student working on her thesis.
The increase also impacts beans from the grocery store, where consumers will likely feel the impact.