Cold Weather Causing Lagging Sales This Winter

STAUNTON, Va. - We've seen a lot of snow, ice, and rain this winter and now it's starting to take a toll on some of the businesses in our area.

"I would say January was our worst month, we were off about 30 something percent," said John Huggins.

Huggins is the owner of Shenandoah Pizza in downtown Staunton. He says this year's weather has been affecting his business and his employees.

"Everybody wants to work as many hours as they can and it does affects them that way where you can give them as many hours as you want," Huggins said.

The Department of Commerce suggests the cold weather is the major player for keeping many people in doors, causing a slowdown for sales in the retail and service industries.

While this is happening, some officials are reporting that internet sales this winter have risen.

"We knew going into it, January and February were probably going to be our slowest months," said Corrie Parks.

Parks says her store "Made" in downtown Staunton has only been open for six months and the weather has caused her to close down many times.

"Any day you have to be completely closed is a day you're going to miss out and unfortunately with a clothing store nobody is going to troop down here undo their stuff and get dressed just to try on some clothes," Parks said.

As these last few weeks of the cold weather come and go, business owners like Huggins can only sit and wait for winter to leave and more customers to come.

"I'm optimistic and I have to be that way," said Huggins.


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