Downtown Businesses Prepares to Expand Their Doors


HARRISONBURG, Va. (WHSV)-- When Midtown Market decided to expand, they knew they wanted to stay downtown. In fact, this is a trend growing in popularity.

Midtown Market is one of 16 locations downtown who are following this trend, and his has a big economic impact on the city.

For years, Midtown Market in Harrisonburg has planned to expand its store to sell more craft beer. After months of debating, they decided to add an additional store downtown instead of moving to a larger location outside the city.

Midtown Market owner Lauren Penrod said that this strong community atmosphere is a big reason she wanted to stay downtown.

"Everyone is very supportive, whether it is the owners or the staff that work there. They are all very supportive and want people to succeed, and that's just nice," said Penrod.

This is a trend many restaurants and businesses have followed. Now Penrod hopes these expansions will make downtown a destination hotspot for tourists.

"People aren't going to come visit the bottle shop and then leave. They are going to come, eat lunch, doing some shopping and make a day of it," said Penrod.

Frank Tamberrino, the president of Harrisonburg Rockingham Chamber of Commerce said this downtown expansion is a testament to our small town.

"What you got is a vibrant downtown which spills over to the rest of the community. And then what you've got is a downtown which generates tax dollars. So again, it is just a matter of reinvesting those tax dollars throughout the community," said Tamberrino.

The new Midtown Market store will be open by the July 19 weekend. In addition to serving beer, they also plan to have beer tastings.


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