HARRISONBURG, Va. The Food and Drug Administration currently regulates the manufacturing and distribution of tobacco products; however, the FDA only regulates electronic cigarettes that are marketed for therapeutic use.
The advertising on TV or radio of some tobacco products, such as cigarettes, is banned in the U.S.
Electronic cigarettes currently do not have the same regulations. According to the FDA, a 2010 court decision ruled electronic cigarettes can be regulated as tobacco products.
The FDA includes in this statement that it intends to propose a regulation that would extend its authority on certain tobacco products.
"Electronic cigarettes are battery-operated products that turn nicotine, which is highly addictive, and/or other chemicals into a vapor that is inhaled by the user. The FDA regulates electronic cigarettes that are marketed for therapeutic purposes as drugs or devices. The FDA intends to propose a regulation that would extend the agency’s “tobacco product” authorities -- which currently only apply to cigarettes, cigarette tobacco, roll-your-own tobacco, and smokeless tobacco -- to other categories of tobacco products that meet the statutory definition of “tobacco product.” Further research is needed to assess the potential public health benefits and risks of electronic cigarettes and other novel tobacco products.”
Andy Lipscomb, the manager of Vape Dojo, an e-cigarette store in Harrisonburg, said he does not see a problem with the ads.
"I believe that we should be allowed to advertise because I believe that in my opinion this is a healthier alternative," said Lipscomb.
He said the store just opened a month ago. However, the sales are on the rise with at least 10 new customers every week.
The FDA has not said the date it will release new regulations.
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