AUGUSTA COUNTY, Va. - This is Kendra Anderson's first time in Staunton.
She is from New York City and, so far, she loves the valley.
"It's quaint, it's charming, it lovely," she said. "It has a small town feel, what's missing from New York City, we've no longer built at this smaller scale, everything's growing bigger and bigger."
Tourism brings a lot of business to the area, and now leaders across Augusta County are trying to make it bigger.
Recently, Greater Augusta Regional Tourism announced a new program that would partner with the Virginia Tourism Corporation to offer eight grants to local businesses in the county.
Amanda Glover, the Director of Economic Development, says businesses would use the money for marketing in order to draw more tourism.
"We hope to offer eight grants each at $2,500," she said. "It's really based on creating new events, new marketing campaigns, new efforts that would help bring more visitors to the Shenandoah Valley and specifically to the Staunton, Augusta , and Waynesboro areas."
Many businesses in the area have applied for similar grants before such as the Stonewall Jackson Hotel...
We spoke with someone there who told me this new program would definitely help bolster the area.
"Money's tight, so if anytime, they can get some money to help subsidize what they're doing or help what they're doing, it's going to help them bring people in."
She's hoping so more people like Kendra can leave the big city to see and see what the valley has to offer...
"It is charming, it is utterly charming," Kendra said.