HARRISONBURG, Va. (WHSV) -- A local organization wants to embrace the agriculture and food related heritage in the Valley.
Harrisonburg Downtown Renaissance wants city council to designate an area as a culinary district.
The proposed district would run from West Grace Street to West Washington Street and from North Liberty Street to North Mason Street.
Bella Luna would be one of more than 30 restaurants part of the Downtown Culinary District.
Eddie Bumbaugh, the Harrisonburg Downtown Renaissance director, said the culinary designation would be a way to market the downtown area.
" Whether it would be guests at Massanutten or people visiting JMU. If they are aware that there is culinary district, there would be a greater likelihood that they would dine at our restaurants and shop at food related shops," said Bumbaugh.
It would also help attract and retain businesses.
Bella Luna owner Wade Luhn chose to open his business downtown due to the growing number of visitors and restaurants in the area.
"I know in the coming two to three years, there are numerous other restaurants that will open up here so it will draw attention to the fact that of an existing trend that is great for Harrisonburg and great for the Shenandoah Valley," said Luhn.
The designation also aims to draw more people to the downtown area.
Harrisonburg Downtown Renaissance will present the proposal to city council on Tuesday.
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