Happy Hour Regulations Changing in Virginia


HARRISONBURG, Va. (WHSV) -- Changes to happy hour are on the way for bars and restaurants across Virginia.

The changes will impact how restaurants can advertise their happy hour specials.

Currently, a happy hour for a bar or restaurant can only be advertised on cards inside the restaurant or on sandwich boards outside the restaurant; however, starting January 29, bars and restaurants will be able to advertise outside their general area.

Restaurants and bars will now be able to advertise their happy hour events on social media sites and newspapers after plans were approved by the Department of Alcoholic Beverage Control Thursday.

While the events will be able to be advertised, specific prices and drink specials will still be prohibited from posted.

Steve Pizarro, who owns Cuban Burger in Harrisonburg, said this new change will help get the word out about a crucial time for business.

"It's in-between our lunch rush and dinner rush. There's a lot of potential for us there to increase business. We want to push happy hour. We want to get the space filled up. It's crucial for us to be able to get the word out," said Pizarro.

As it stands right now, Virginia has some of the toughest restrictions on happy hours in the whole nation.


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