JC Penney launched a new sales plan Wednesday that will lower prices in all of their stores across the country.
The department store dropped some of their prices by 40% to keep low prices every month. At the JC Penney in Harrisonburg, the sales team said they will still have sales occasionally.
Each month will have a different look and theme to bring in more customers. There will also be a new logo, sales signs, and store layout.
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