STAUNTON, Va. - Many industry insiders say the price of milk could jump as much as 60 cents per gallon in March.
"Low milk prices lead to high milk prices, high milk prices lead to low milk prices," says dairy farmer Frank Will.
Will works for Mount Crawford Creamery and says there are many factors that play into the price of milk.
"Beef prices have been up because of the drought out in the mid-west over the last year, which also affects the price of your dairy cattle, it's more effective to call out the older cows or the less productive cows, so all of that added together leads to a lower milk supply," Will said.
Other analysts blame high demand here in the u-s and overseas along with a drought out West.
Either way, if prices get too high, they could affect many grocery stores and restaurants.
"Any price increase is worrisome," said Kathleen Stinehart, owner of Cranberries Grocery in Staunton, "On the grocery side of the business, we have to pass it on to the customer and we don't really have a choice, on the restaurant side of the business, we get the squeeze, because we're working with a menu that's already been pre-priced."
Sally Scime buys milk often and says she plans to cut back if the prices get too high.
"I may buy less of it, I buy a gallon a week so now I may buy half a gallon instead," Scime says.
Right now, many agree that milk prices are steadily increasing, but farmers like Frank say milk lovers shouldn't hold back.
"Milk is still a good bargain"