Mobile Food Trucks get a Boost From Valley Fourth Event

By: David Coy Email
By: David Coy Email

HARRISONBURG -- Holidays like Independence Day help mobile food trucks boost their business. When your business doesn't have a main location, your business may find it hard to do well.

One of the first things you think of when you hear fair, food seems to always follow.

"Sometimes an event you don't think you do very well at, comes back with phone calls or people wanting to do special events," said Diane Roll, owner of Mama's Caboose.

Roll has had her food truck since 2011. She said being a part of an event or fair helps business.

"What your price points are. You can sell things for a dollar or you can sell things at ten dollars and of course that's going to determine your sales for the day," said Roll.

Food trucks really depend on events like the Valley's Fourth.

Carl Strite owns Strite's Donuts. He said when he sets up shop at events it's really hit or miss.

"We just go where crowds of people are. For us anymore it's becoming part of the rest of the business. We do well at these events and festivals, all in all it's a part of the rest of the business. We're out on the street everyday," said Strite.

Roll said events like the Vallye's Fourth help with advertising.

"A lot of times when you do something like this you might walk home and go 'it wasn't as lucrative as I thought' but then down the road somebody who had your food comes back and says 'I really want more of that," said Roll.

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