NEW MARKET, Va. -- A new farmers' market is starting in New Market.
The new one comes after others nearby, including one before this in New Market, have closed.
The people who headed up the old market left, causing it to close down.
This time, however, organizers are hopeful this will attract new customers.
The new market is geared toward people who are starting off their Fridays by traveling up the interstate.
Before this effort, there was a farmers' market in Mount Jackson that also closed.
Brad Foster said it was difficult to get vendors at first because a lot of them had already committed to being at local farmers' markets.
The new market will be in the grass at Foster's Valley Wine Cellars shop, which also shares a space with the Shenandoah Valley Travel Association.
Foster said vendors present on Friday include Cabin Creek Roasters, Pews Orchard and North Mountain Vineyard.
Foster said a lot of locals have their own gardens and grow their own food.
Instead, they are focusing on travelers as their customers.
"We're fortunate to be in Shenandoah county in the Shenandoah Valley and we do have a lot of tourist traffic coming up and down the interstate. It will you know, highlight what we do around here from an agricultural standpoint."
Ultimately Foster said they are looking for eight to 10 vendors.
The farmers' market is at West Old Cross road in New Market, which is right across the entrance to the New Market battlefields.
The market is from 3 p.m. to 6 p.m.
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