HARRISONBURG, Va. For some local businesses, New Year's resolutions could bring a dip in revenue. For others, a surge in sales.
For many people, getting fit and losing weight is at the top of their priority list. Brandon Obaugh, a manager at 24/7 Family Fitness said they have seen double the amount of members working out at the gym.
But while some businesses thrive, others have seen a dip in sales.
Carl Strite, the owner of Strite's Donuts, said "I think people are basically just tired of eating, tired of spending money and they want to just lay off of all that for a while."
But, just how long will these goals last? Not very long.
Strite said during Valentine's Day weekend, their sales double, which makes up for the 50 percent drop in sales after the New Year.
"Just get out there far enough away from New Year's resolution and they just forget about that and are ready to live again," said Strite.
Obaugh said New Year's Eve goals last longer than you think.
March to April is when people slowly stop coming to the gym.
He said, that is when the weather changes and people start going on vacation.
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