Political Analyst Discusses Campaign Strategies in Virginia Governors Race


HARRISONBURG, Va. -- With just about six weeks to go until Election Day, the race for governor is in the final push.

In the last three or four races, James Madison University Political Analyst Dr. Bob Roberts said the poll numbers stay pretty fixed after Labor Day.

Instead both parties attempted to get their leads this summer.

Dr. Roberts said it's not the fourth quarter in the traditional sense of ads.

Dr. Roberts said by now, people are used to the ads, so there will be a different strategy.

Candidates spent money in May and through the summer on ads.

The next step and final push is to actually get their base to show up to the polls, whether that's through email or other forms of campaigning.

Dr. Roberts said one wild card is the budget and the debt ceiling.

"If those things are not solved, Virginia could be hit very very hard because you could have large numbers of employees being laid off. It's not clear how it would impact it. Would Cuccinelli be able to blame it on Obama for the ills or would voters blame the Republicans," said Dr. Roberts.

Another wild card is the timing of the investigation into Governor Bob McDonnell's ties to Star Scientific.

That would depend if anything comes of it before Election Day.


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