Recent Publications Have Positive Impact On Harrisonburg Tourism

HARRISONBURG, Va. (WHSV) -- The number of magazines highlighting Harrisonburg has tripled this year and the recognition has had a positive impact here in the Valley.

Jonathan Overby, the assistant innkeeper at the Stonewall Jackson Inn, said February is typically one of the quietest months for lodging; however, this February, the Inn has seen twice as many people staying with them, compared to the same time last year.

"As someone who has taken on a lot of the responsibility off the station, it is a load off," said Overby.

This past year, Harrisonburg has been in more than 35 publications. Managers at Stonewall Jackson said, they have seen a direct increase in the number of tourists coming through the area.

"We've had folks come in and at breakfast they tell us the reason we stayed here is because we saw you in USA Today," said Overby.

Brenda Black, the tourism director for the City of Harrisonburg, said these publications are ways of telling Harrisonburg's story.

"Tremendous impact. It gets us into a regional, state and national level and we really do hope that that will entice more visitation and increase our exposure for Harrisonburg," said Black.

Harrisonburg has also had more virtual visitors become engaged through social media platforms, according to Harrisonburg's Tourism Department.

Every week, they reach more than 4,000 people and engage with more than 500. They said this is a big increase from last year.


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