HARRISONBURG, Va. (WHSV) -- Red Front Supermarket in Harrisonburg recently announced it's switching food suppliers.
As of August 1st, Red Front is the only store in the Valley that carries the IGA brand.
Red Front is still under the same ownership and will not be changing its name; they have only switched suppliers.
Certain brands and products will no longer be available at Red Front because of this switch; however, the new supplier will allow access to new items.
The store has also increased how many customers can receive their ads.
Ads will be featured in multiple print publications and on the Red Front website.
Red Front General Manager, John Garber, said the switch has been successful so far.
"The IGA brand has been well received. So people were familiar with it who had lived in other towns, so from the recent activity at the store up the road. And they seem happy to see the IGA products on the shelves for purchase," said Garber.
Right now Red Front is running a sale on IGA brand products in order to promote them.
They expect the sale to be running for the next month.
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