SCAMS and RIPOFFS: Fake Yellow Pages Online Ad

By: WHSV Newsroom
By: WHSV Newsroom

The Better Business Bureau is warning small business owners about a scam targeting them. It involves a fake online yellow pages ad, where scammers act like a representative with Yellow Pages and call to gather information. Then weeks later people get an invoice charging them hundreds of dollars for an ad that does not exist.

If you receive and invoice, do not fall for it. The BBB suggests filing a complaint against them.

Here is the full release from the Better Business Bureau:

Business owners, watch out! Scammers are invoicing companies for online ads they never placed and using the Yellow Pages name to lend them credibility.

How the Scam Works: 808 Yellow Pages Scam Targets Small Businesses

You are at work. You receive a call from someone representing a website, which they claim is an online version of the Yellow Pages. The caller says he is updating the directory and asks you some basic information, such as your office’s address, telephone number and email. After you answer, the representative repeats the information back to you, and you confirm the listing.

A few weeks later, your office receives an invoice for several hundred dollars for an ad from the Yellow Pages online directory. But you never agreed to that!

When you call to complain, the representative says that you verbally confirmed the placement. He or she even plays back a spliced version of your previous conversation. The altered recording makes it sound like you were agreeing to place an ad, when you were really saying “yes” to the listing information.

How to Protect Yourself Against This Scam:

Hang up. Don’t confirm information from unknown callers. This just gives the scammers something to use against you.
Remember, the Yellow Pages name and logo is not trademarked. Scammers are able to use the name and “walking fingers” icon to lend credibility to their scam. They are not affiliated with the famous phone directory.
Don’t trust Caller ID. Scammers have technology that lets them display any number or organization name on your screen.
File a complaint with the BBB. BBB has resolved hundreds of complaints against business have been accused of this scam. Go to to file a complaint.

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