Salon Uses Technology to Better Serve Customers

By: Litsa Pappas Email
By: Litsa Pappas Email

VERONA, Va -- The High Tech Design and Day Spa is ranked one of the top 200 salons in the country. This is out of 80,000 salons!

The owner of the salon, Terry Back, said he has had this salon for 25 years. He grew up in the Valley and said he wanted to bring a unique salon to the area. That was why he said his salon is getting attention.

Back said they get more than 80 new customers every month. Plus, he said they stay up to date with technology by allowing customers to use tablets to better visualize their services.

"To the consumers' eyes it's very hard for them to understand hair color, so we bring the tablet up to show them the exact visual of the color that would be used on their hair,” said Back. “Same with the haircut too, we can create the same look on how, for example if it's a fringe area or how the haircut would be done, we see we can give them visuals of that."

Back said they have won multiple other awards in the past too. He said they are recognized not only around the country but internationally as well.

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