March 11, 2014
WOODSTOCK-- The Shenandoah County Tourism County Council met today to come up with ways to increase visitors to the area. One of the newest ways is to send out more rack cards, which are like mini brochures.
They are meant to entice people to visit locations throughout the county. They have Q-R codes, or Quick Response Codes, that allow people to put their phones up to them, and they takes them to the county's tourism website.
The site is also getting revamped. They are going to print about 75,000 of the cards, and put them in businesses and rest stops along Shenandoah County.
Despite the rise in technology, Natalie Wills, the tourism director, understands the needs for both print and online brochures. "We have to keep a foot in both worlds. We're going to be looking at revamping our website a little bit, making it a mobile site, but again, there's a lot of people who still want to hold a printed piece, and this is just a way through our paid distribution routes to reach the travelling public, along I-81," said Wills.
She said they hope to be out of those 75,000 rack cards in a year, which would mean good things for the area's tourism.