ALS Ice Bucket Challenge: Social Media Helps Valley Charities

HARRISONBURG, Va. (WHSV) -- Millions of good neighbors have raised awareness about ALS with the ice bucket challenge on social media, but some people argue it is a waste of time.

Leaders with the ALS Association say they've raised more than 20 million dollars in the last three weeks. During this same time period last year the organization raised less than 2 million dollars.

Here's how it works: you take a bucket full of ice water and dump it on your head or. donate to the cause. It's that simple.

The ALS Association hasn't spent money on advertising this challenge.

Laura Toni-Holsinger, Executive Director of the Harrisonburg-Rockingham County United Way calls the idea "genius."

She said social media helps them spread awarness with all types of projects.

"Social media is a great opportunity for us to have a conversation with people we serve and with people who support who we serve. This is about being able to hear the voices of those that are donating to a cause, and really understanding what their values are and not just sharing our agenda," Toni-Holsinger said.

The United Way plans to use social media for their community campaign. They will be asking people "what they dream" as part of the year's theme.


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