Business Owners Plan for Fall Tourism Season


STAUNTON,Va. (WHSV) -- The Staunton City Council will discuss a $50,000 grant for tourism in the city at their meeting Thursday night.

The grant could end up impacting areas outside of the Queen City, as this is one of the largest tourism grants Staunton has received in a long time.

The money would be used for primary research, which includes surveys and interviews with visitors.

The goal of the research would be to figure out who businesses should target exactly.

This grant would come at a great time.

Fall is historically the busiest time of the year for tourism in the Valley.

Thursday morning small business owners came together to plan for the fall.

Sheryl Wagner, the Director of Tourism for Staunton, said the grant money will help the city find their target customer to help draw in even more people to the area.

She also said this could mean great news for places outside of Staunton.

"It will be unique to Staunton, but I think it will definitely spill over into Augusta County and Waynesboro, probably Harrisonburg. I think we have a lot of commonalities in the Shenandoah Valley. I believe that if someone comes to visit Staunton, they're also going to visit Charlottesville and Harrisonburg and Waynesboro," said Wagner.

Tourism went up 4 percent in total last year and at Thursday morning's meeting, small business owners said this past summer had good numbers.


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