HARRISONBURG, Va. (WHSV) -- With about 40 percent of food in the U.S. going to waste, some people in the Valley are working to see that number decrease. Part of the waste involves some misconceptions when it comes time to shop.
At the Harrisonburg Farmer's Market, vendors said when people ask about the look or size of fruits and vegetables, they respond by saying that some of the differences, including smaller strawberries, are due to a lack of pesticides.
"Bin full of green beans here people will pick through and pick out hands full and they'll comment that there's slight imperfections in them. And that is because again we don't use chemicals," said Elaine Nolt, the owner of Woods Edge Farm
Vendors said presentation is still important when it comes to selling your product.
If food doesn't sell, the Society of St. Andrew will come to collect leftover food. The group will come during the summer months, but they haven't started their rounds yet.
Adam Kelly with Jerry's Gourmet Berries said what looks like an imperfect berry can be high quality. Instead of wasting it, he recommends cooking with it, "Produce here and there may not look either plastic or fake or like some of the stuff you see in the store. You know, that's because it's just not full of as many pesticides, herbicides or sprays."
At the end of a market day, vendors will also swap produce. It's another way to cut down on waste.
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