HARRISONBURG, Va. A wintry mix did not deter people from shopping downtown Harrisonburg on Saturday.
More than 22 businesses offered deals, as part of a weekend-long event called " Shop until you Drop."
Angela Albanese who bought holiday gifts at the art market at Larkin Arts said the weather prompted her to go outside more.
"I actually wanted to go outside more. It makes the whole winter scene and holiday scene better," said Albanese.
Larkin Arts owner Valerie Smith said she did not notice the weather keeping people home.
"I have just noticed people putting their coats and their boots and lots of smiles on their faces," said Smith.
As of 4 p.m. she said she had seen nearly 200 people come through the door, which is more than triple than on a regular Saturday.
Rocktown Bicycles employee Sarah Doucet said she did not see as many people walk into the door.
"Definitely we were preparing for more people to come in and shop around," said Doucet. "Weather could play a factor, people not wanting to get out with the snow."
However, she said those who showed up came into the store ready to buy because their sales were higher than normal.
"If they want to come out and get the deal of the day, I am certain they will find a way to come and get it," said Doucet.
For Albanese it is not rare to hear about the popularity of this event.
"It doesn't surprise me at all that there is this many people. It's exciting to see everybody out," said Albanese.
The event will run until Sunday.
James Madison University students are part of the their customers. Both businesses said even though they are not in town, this does not hurt their bottom line.
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