White House Uses March Madness to Encourage ACA Enrollment

By: Estephany Escobar Email
By: Estephany Escobar Email

HARRISONBURG, Va.--- The White House is using March Madness to encourage people to sign up for healthcare.gov before March 31.

One of the campaigns shows an Affordable Care Act bracket listing 16 sweetest reasons to get covered below a moving picture.

Political Analyst Dr. Bob Roberts says, the campaign targets younger people. According to the Department of Health and Human Services, 25% of people ages 18-34 signed up for the website between October 1 and March 1.

He says, if more younger people don't sign up, the cost for care could go up.

"You need to have premiums paid by younger people to offset the costs for older people and that's why the plans are not sustainable in the long run at current premium levels," says Roberts.

He says increasing the fines for not having healthcare coverage could help get more younger people to sign up.


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