Tourism Down in the Valley
*** A Winter Weather Advisory is in effect for Rockingham, Augusta, Shenandoah, Hardy, Page, Warren, Clarke, and Frederick until 8 p.m. Wednesday. 1" - 3" of snow are possible, with the heaviest snowfall in the mid afternoon. Snow could stick on untreated roads. Drive with Caution. *** *** A Winter Weather Advisoryis in effect for Highland, Pendleton, and Grant counties until 10 p.m. Wednesday. 2" - 4" of snow are possible, with the heaviest snowfall in the mid morning through the afternoon. Snow will likely stick to many untreated roads and visibility will be reduced. Drive with Caution. ***
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Updated: 10:02 PM Jan 11, 2004
Tourism Down in the Valley
The Shenandoah Valley Travel Association is regarded as one of the oldest travel promotional organizations in the country. This year they are celebrating their 80th anniversary. But, with a decline in tourism, the organization is also feeling a pinch.
Posted: 10:02 PM Jan 11, 2004
Reporter: Sonia Randev
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Darryl and Wendy Sywasssink are visiting the valley from Iowa.

"I love the Shenandoah Valley, its pretty, its scenic. It's kinda different than what we are used to," says Darryl Sywasssink.

And, that's what Liz Shereer Lewis, a tourist information manager at the Shenandoah Valley Travel Association likes to hear.

According to her records, last year was the worst tourism season in three decades.

"Right now, it's economic reasons, we have a decline in tourism in the Valley," says Lewis.

Lewis also says because so many of the attractions in the valley are outside. Hurricane Isabel, along with all the rain we has last year, didn't help the problem. There are also other factors that Lewis believes are contributing to the decline.

"We have a decline in grant money, state grant money is not coming into an organization like we have and it all complied itself." says Lewis.

In fact, because of budget cuts, grants have been nonexistent for the last two years. So there's been much less money available to promote and market tourism in the valley via newspaper and TV ads.

"We're a nonprofit membership based organization, that's not funded by a tax system or any general funds from any city," says Lewis.

But, Lewis believes the Valley has too much to offer and that they will bounce back. They are currently looking for residents and businesses to apply for memberships

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