After a call for help from James Madison University, the school's alumni board decided to do it's part to keep financially strapped students in school.
The board donated $25,000 to the Madison for Keeps program. The program was set up to help students from families affected by the bad economy.
To date, the program has raised just over $100,000.
JMU officials hope the board's donation inspires other alumni.
"We're hoping that this alumni association gift of $25,000 is just the first in what may be a series of more announcements that people are getting on board and helping Madison for Keeps in a big way," says Andy Perrine, JMU associate vice president of communication and marketing.
The Alumni Association is made up of 100,000 members. Perrine points out Madison for Keeps could raise $1 million if each member donated just $10.