New Year's Resolutions Boost Gym Business
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Updated: 2:00 PM Dec 28, 2009
New Year's Resolutions Boost Gym Business
Harrisonburg, Va.
With the new year always comes the promise of a new body, and many people make a New Year's resolution to get in shape.
Posted: 9:58 PM Dec 27, 2009
Reporter: McKinsey Harris
Email Address: McKinsey.Harris@whsv.com
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With the new year always comes the promise of a new body, and many people make a New Year's resolution to get in shape.

As the year winds down, places like Gold's Gym in Harrisonburg are gearing up for 2010.

"Well we do see an influx of people, especially around right after the first of January because they want to make New Year's resolutions, and the gym is one of them," says Gold's Gym Manager Kathy Koch.

Koch says this time of year is great for business.

"Absolutely. This is our busiest time of year," says Koch.

However, it's not just gym staff that notice the increase. Gym member Jeremiah Nixon says he knows what to expect over the next few weeks.

"A pile of people just start coming in for New Year resolutions," says Nixon.

Nixon comes in three to four times a week and notices a difference come January 1.

"It's normally busier. You'll find a lot more equipment you have to wait on and stuff like that sometimes," says Nixon.

Even though it's more crowded during peak times of the day, Nixon says these resolutions don't last for everyone.

"Maybe a month or two, and some of them start to slack off and don't come in quite as often as they did," says Nixon.

Like Nixon, other gym members have already started asking about the number of new memberships.

"Well I think most people do expect they're going to see a lot more people coming in in January. And we just tell them to be prepared, they need to get their workout in too," says Koch.

Gold's Gym says it's already seen some new people coming in to get memberships for the new year, but its biggest rush will be this week and right around New Year's Day.

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