JMU Teams Win Google Marketing Challenge, Donate to Non-Profits

By: Carly Stephenson Email
By: Carly Stephenson Email

HARRISONBURG, Va. -- For the first time, teams from James Madison University are global winners in the 2013 Google Online Marketing Challenge.

They beat out people from 80 other countries for this, and the win gives them the chance to help two local non-profit groups.

The team from the iMBA program through JMU's College of Business created an online marketing campaign for the Augusta County SPCA.

Their goal was to draw people to the website and based on their numbers they scored first place in the social impact category.

Google will make a $15,000 donation to the SPCA.

More than 12 thousand students competed at a chance at the prizes.

With just a $250 budget, the graduate team used Google Ad Words and search terms to help bring web traffic to the SPCA's website.

Before, there was no advertising for the site.

Josh Baugher, a member of one of the winning teams, is grateful the donation can help a non-profit group.
It's a really unique opportunity to do something for a class and learn and also help your local community. And we hope that they'll use that money really for anything they need," said Baughner.
JMU took home two of the three awards in the social impact category on the graduate level.

Another team from the iMBA program placed third and a $5,000 donation will go to help the Virginia Quilt Museum. is happy to provide a forum for commenting and discussion. Please respect and abide by the house rules:

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