According to a National Retail Federation survey, Americans will spend $18.6 billion on Valentine's Day.
The average person is expected to spend $131 on cards, gifts and more. That number is higher than last year by nearly $5.
Joshua Marshpund said Valentine's Day is one of his favorite holidays.
"I get to spend it with the one I love. It kinda beats everything else," he said.
Marshpund said he prepared a big surprise for his fiancee this year. Even if this means spending more than $100.
"Whatever she wants to do makes her happy. Whatever costs $100 or $1,000. It doesn't matter to me."
The NRF survey shows men on average will spend almost $176 and women will spend close to $89.
Hannah Foltz is planning to buy gifts that equal close to that amount.
"Probably a game or some sort of XBOX gaming points and he also likes Oreo truffles so I will be buying the ingredients to make those," she said.
Foltz said she wants this Valentine's Day to be more special because it's their first one as a married couple. However, she said she doesn't plan spending all her money in one day.
"I feel like Valentine's Day, you should show the person you care about that you love him all throughout the year and not just especially one day," Foltz said.
For Blakemore's Flowers owner Abby Long, this holiday is a big day for business.
"For the whole year, it's probably 20 percent of your business, Long said.
She said on average people spend up to 80 dollars at her store. She said their sales are not limited to flowers. Other items include stuffed animals, chocolates and gift baskets.
"Once they see we have all that stuff. We'll spend $50 to 70 on flowers and then add things on to that," she said.
Right now, Long said people have placed more than 100 orders. However, she expects that number to jump as it gets closer to Thursday.
"We are gonna be here until the wee hours of the night pretty much from Monday until Thursday," she said.
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